So, who am I?

About Lew


With over 35 years of sales experience and 25 years as a business owner, I've navigated the highs and lows of the business world, and I'm here to share my wealth of knowledge with you.


My Story


Born and raised in Grand Rapids, MI, I grew up in the bustling environment of a family-owned Steel Service Center. My early years were spent learning the ropes of the steel industry, from cold calling and customer support to managing sales teams. This hands-on experience laid the foundation for my deep understanding of sales dynamics and business operations.


In 1990, I started as a Sales Administrative Assistant and quickly climbed the ladder to become a key player in the Trading/Brokerage division. My journey wasn't always smooth – I faced challenges, learned from failures, and celebrated successes. These experiences taught me resilience, adaptability, and the importance of persistence.


Business Adventures


Venturing out on my own, I established a successful steel business. The thrill of building something from scratch and seeing it grow was unparalleled. I learned that entrepreneurship is not just about selling a product or service; it's about creating value, building relationships, and solving problems.


Throughout my career, I've dabbled in various industries, from trading steel to business consulting. Each venture brought new lessons and insights, further enriching my business acumen.


Sharing Knowledge


I believe knowledge grows when shared. This belief led me to explore opportunities beyond traditional business. I've offered dating and marriage advice online, worked as a business consultant, and even entertained the dream of broadcasting. My YouTube channel, focusing on family life, is a testament to my passion for connecting with people and sharing experiences.


How Does This Help You?


The thing is, I'm excited to embark on this new chapter, where I aim to empower you with the tools and insights needed for your sales and business endeavors. My approach is grounded in real-world experiences, not just theories. I understand the challenges of striking the right balance between aggressive sales tactics and genuine customer relationships.


You'll find me to have an honest, down-to-earth approach. Whether you're a budding entrepreneur or a seasoned business owner looking to refine your sales strategy, I'm here to help.


Let's Connect


Join me in exploring the art of sales and the intricacies of business management. Together, we can unlock your potential and pave the path to success. Let's turn your business dreams into reality!





Hi, I’m Lew...

Hi! I’m Lew Dennen, a seasoned Business Owner and Sales Expert with a 35-year journey in the art of sales. My experience spans thousands of calls, from eager buyers to the toughest skeptics. What’s my secret? Authenticity and honesty – far from the ‘Wolf of Wall Street’ approach. Leading sales teams to achieve over $20 million in annual sales and steering my own business since 1999, I’ve lived the challenges and triumphs of sales. But my success wasn’t a solo mission – it was shaped by mentors and coaches who guided me, a path I now walk with others.

JOIN MY MAILING LIST

LewDennen.com

1340-1354 Reisterstown Rd. #1115
Pikesville, MD 21208

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