Lew Dennen

Discovering New Business and Recovering Lost Leads for Industrial Companies.

About Me

I grew up in a family-owned steel service center. I’ve spent my career in the warehouse, the front office, and everywhere in between. I understand how the business works from the inside out.

I’ve been the owner making payroll, the purchaser negotiating contracts, and the salesman opening new markets. I started this service because most lead generation agencies don't know the difference between a hot-rolled coil and a CNC lathe.

I use my experience to identify real capacity and connect you with the right people. No bots, no generic lists, and no wasted time.

Close-up of rugged steel beams stacked in a factory, highlighting raw industrial strength.

Detailed shot of a seasoned hand inspecting a metal component under factory lighting.

Proof Matters

The Problem: A manufacturer had a CRM loaded with several hundred old, dormant, and 'dead' prospects. Some were customers they hadn't sold in years. Were any of them still in business? Did they have a website, phone number, email address? Most importantly, were they still buying and using the thing my client sold?

Too many websites, offerings, and profiles have 'results'. But, no real examples of the what they actually did. Which lets doubt creep in. If I'm going to offer services to B2B Industrial companies, I better prove to them I understand some of their issues and share how EXACTLY I solved them.

I had a manufacturer complain they had a CRM that most of the Sales team wouldn't use. They had no interest in updating their system until or unless the team would update the CRM with the calls they made. But, what really frustrated the owner? The amount of names that already EXISTED in the CRM that the team, for whatever reason, refused to dig thru. So, they asked me to help.

Close-up of industrial metal fabrication machinery in operation, highlighting precision and strength.

Real-World Situation:

The Solution: They gave me 117(interesting number) to go thru. I didn't use automation. I manually vetted every entry, identified current decision-makers, and verified active equipment needs. A tedious process, but someone with experience is needed to to it the right way.

The Result: I cleaned up the list. 30 were no longer in business. Another 30 had changed their business and were no longer using the material. About 57 remained, and from that list, I delivered 27 high-intent, warm targets ready for a conversation.

Our Services

Generating Real Revenue, Not Just Leads

Industrial Business Development

I identify the exact companies that need your specific services/products right now. No AI or generic lists. Just vetted introductions to decision-makers who actually sign contracts.

Close-up of heavy industrial machinery with metal components in a factory setting

Pipeline & CRM Recovery

I’ve been on both sides of the desk, both buying and selling. I train your team in the real-world tactics that have brought me results for 30+ years. I'll teach them the practical skills your team needs to negotiate better and close faster.

Detailed shot of metal sheets being measured and inspected under factory lights

Sales & Purchasing Training

Most shops are sitting on a graveyard of 'dead' leads and old quotes. I dive into your CRM, re-engage those dormant contacts, and find the money your team is too busy to chase.