I help founder-led B2B service businesses identify real sales opportunities through direct outreach and qualification.

No automation. No call centers. I personally handle the work so you spend time on conversations that actually matter.

Most outbound fails because it’s treated like a numbers game. Lists get scraped, messages get automated, and everyone involved wastes time.

My work is simpler and harder. I research who is worth contacting, reach out directly, follow up thoughtfully, and qualify conversations before they ever reach you.

I don’t outsource outreach.
I don’t use call centers.
I don’t sell volume, funnels, or guarantees.

I focus on finding the right people, starting real conversations, and filtering out everything that wastes your time.

I’ve spent more than 35 years in B2B sales and operations, on both sides of the table. I’ve built businesses, relied on pipeline, and lived through what happens when it disappears. That experience shapes how I approach this work. I don’t treat outbound as a growth hack. I treat it as operational responsibility.

This work isn’t for everyone. It works best for owners who understand their business, value direct conversations, and want fewer but better opportunities.

I work with a small number of clients at a time so I can stay personally involved.

If that sounds like you, you’re welcome to reach out.

Lew Dennen

lew@lewdennen.com

616-745-3038