About Me
I grew up in a family-owned steel service center. I’ve spent my career in the warehouse, the front office, and everywhere in between. I understand how the business works from the inside out.
I’ve been the owner making payroll, the purchaser negotiating contracts, and the salesman opening new markets. I started this service because most lead generation agencies don't know the difference between a hot-rolled coil and a CNC lathe.
I grew my own steel distribution business into a $24M powerhouse because I know that in this industry, results matter more than reports. You don't need flash. You need to do the work the other person won't.
The Problem: A manufacturer had a CRM loaded with several hundred dormant prospects. The sales team wouldn't touch them, and the owner was frustrated by the wasted data.
Case Study: The CRM Graveyard
The Solution: I took a sample of 117 "dead" names. No automation. I manually vetted every entry, tracked down the current decision-makers, and verified their active equipment needs.
The Result:
30 were out of business
30 had pivoted away from the industry
30 simply weren't interested or had enough suppliers
27 high-intent warm targets were delivered back to the Sales Manager, ready for the sales team to quote.
Our Services
Generating Real Revenue, Not Just Leads
Business Development
Vetted, peer-to-peer introductions to decision-makers who actually sign contracts. No generic lists.
Revenue Recovey
Real-world negotiation tactics from 30 years in the trenches. I teach your team how to close faster and negotiate better material contracts.
Sales & Purchasing Training
I dive into your "dead" leads and old quotes to find the money you've already paid for. I re-engage dormant contacts and hand you back live deals.
Sectors I Support:
Precision Machining
Steel Production & Processing
Tool & Die Shops
Fabrication(Laser & Plasma)
Heavy Equipment & Logistics
Automotive & Aerospace
Medical Device Manufacturing
Appliance & HVAC
Office Furniture
Housing & Construction